WILLIAMS-SONOMA

Premier retailer Williams-Sonoma tapped Woodtech to fabricate an in-store display for its new line of ergonomically designed kitchen tools, which includes sleek stainless-steel spoons, whisks, spatulas and ladles. A mobile unit was created that encourages shoppers to hold and test the tools, shows the range of options and contains multiple pieces to facilitate easy purchase. Williams-Sonoma utilized its 50 years of culinary expertise when creating this exclusive branded line, so launching the products with a well-crafted presentation was critical. 

CULINARY TOOLS DISPLAY

San Francisco, Ca

DESIGN PARTNER

Julie Cantor, Manager Visual Merchandising Williams-Sonoma, Inc.

SCOPE

255 displays, shipped to 46 states and Canada